Thursday 8 July 2021

How I created my initial Startup Team

 

How I created my initial Startup Team


Over the last two days I got to talk with students at both my high school and my college. In both cases, the students were all interested in potentially starting their own business someday, and my goodness did they have a lot of questions. One of my favourite topics that usually comes up is how to put together an initial team to actually work on the project!

Those of you who've involved with Deepiotics know that Bhawna, Rahul and I got together and worked on completely different ideas before ultimately coming up with the idea of bringing an AI start-up. We actually started back in 2003, but didn't launch anything until 2005. What this means, though, is that we decided that we liked working together and that we were a really strong team, so even if we started in on one project and decided we didn't like it, we stayed together and worked on the next one.

I tried to start a bunch of startups before Deepiotics...and they all, more or less, failed. A common factor, I think, was that I tried to do them myself...I didn't find other really great people to team up with. The reality, of course, is that any given person is only knowledgeable in a relatively narrow field. Sure, I can raise a round of funding, but I could never actually build Deepiotics.

In the core team, If you look at unique skills, you notice that they too are very complimentary to each other.

The team that you work with to do a startup is incredibly important. You really want to find people who are NOT like you...who have unique skills that compliment your weaknesses (me: attention to detail...not so good!). So make sure you branch out and find folks who compliment you, and perhaps above all, make sure you all really love working together...you'll be spending many sleepless nights working together!

Ayan

Wednesday 7 July 2021

Branding Advice

 Once Jeff Bezos said, “You brand is what people say about you when you are not in the room.”


Amazon’s father realized the importance of brand in your business long time ago. And many entrepreneurs took this advice as a motto of their life🔥.

So, where should we start from? We’re going to share with you a few of our ideas below:

✅ Give a name to your business. You’d better create a short, simple, memorable and recognizable name. And what that brand name will convey to the audience and how it’ll describe your product.

✅ Create your blogs in all possible social networks and write about the product you sell. Additionally, try to put yourself in your customer’s shoes, what do they want or need beyond your Amazon store? For example, customer services, support and/or product tutorial videos.

✅ Use packaging that conveys your care to the customers. Give them a feeling they are receiving a present, not a product they bought.

✅ Optimize your product detail page. Creating compelling content for your product detail pages can boost sales and improve organic rankings.

✅Send a personalized follow-up message. It will show appreciation to your buyers, offer after-sales support, some tempting deals for people who have already bought something from you. People LOVE special attitude and DEALS😊

✅ Optimize your listing. By searching relative products, find the keywords that best describe yours. Incorporate your keywords into the headline, body, and image titles of your post–he more mentions, the easier it is for Google to pick up your post.

Hope these tips will help you create strong brand awareness and inspire you to look for the best strategy of developing that brand awareness🔥.

Dedication to Work: Tata Sumo

 Every day top executives of Tata Motors used to take lunch together but from some days, Sumant Moolgaokar used to take his car and go out during Lunch Hours and come back as soon as the Lunch Break was over.


There was a grapevine that he is offered lunch at a Five Star Hotel by some dealers of Tata.

One day when some executives followed him during Lunch Break, they were surprised to see that he stopped his car at one Highway Dhaba, ordered food for him and sat with the drivers of trucks who were eating food at that dhaba.

He discussed with them what was good and what was bad in a Tata Truck, jotted down and came back to his office.

He used to improve upon the experiences of drivers.
Such was Sumant Moolgaokar's zeal for improving the Tata Vehicles.
Tata Sumo is the biggest corporate tribute paid by any company to it's executive.

Su stands for Sumant and Mo stands for Moolgaokar in this brand name.






Sincere Tributes to Sumant Moolgaokar.
Remarkable of Sumant Moolgaonkar.
But more kudos to Tatas for appreciation and honour,they bestowed on him.
Didn't know this.

Always, thought Sumo is for those wrestlers.

Sunday 6 September 2009

Leaders - JRD

 
Article sourced from: Lasting Legacies (Tata Review- Special

Commemorative Issue 2004), brought out by the house of Tatas to
commemorate the 100th birth anniversary of JRD Tata on July 29, 2004.

**********************************

It was probably the April of 1974. Bangalore was getting warm and
Gulmohars were blooming at the IISc campus. I was the only girl in my postgraduate department and was staying at the ladies' hostel. Other girls were pursuing research in
different departments of Science.
 
I was looking forward to going abroad to complete a doctorate in

Computer science. I had been offered scholarships from Universities in the US . I had not thought of taking up a job in India .

 
One day, while on the way to my hostel from our lecture-hall complex, I

Saw an advertisement on the notice board. It was a standard job-requirement

notice from the famous automobile company Telco (now Tata Motors). It

stated that the company required young, bright engineers, hardworking

and with an excellent academic background, etc.

 
At the bottom was a small line: "Lady candidates need not apply."

 
I read it and was very upset. For the first time in my life I was up

against gender discrimination.

 
Though I was not keen on taking up the job, I saw it as a challenge. I

Had done extremely well in academics, better than most of my male peers.

Little did I know then that in real life academic excellence is not enough to be successful.

 
After reading the notice I went fuming to my room. I decided to inform

the topmost person in Telco's management about the injustice the company was
perpetrating. I got a postcard and started to write, but there was a
problem: I did not know who headed Telco.

 
I thought it must be one of the Tatas. I knew JRD Tata was the head of

The Tata Group; I had seen his pictures in newspapers (actually, Sumant

Moolgaokar was the company's chairman then). I took the card, addressed

it to JRD and started writing. To this day I remember clearly what I wrote.

 
"The great Tatas have always been pioneers. They are the people who

Started the basic infrastructure industries in India , such as iron and steel, chemicals, textiles and locomotives. They have cared for higher

Education in India since 1900 and they were responsible for the establishment of the Indian Institute of Science. Fortunately, I study there. But I am surprised how a company such as Telco is discriminating on the basis of gender."

 
I posted the letter and forgot about it. Less than 10 days later, I

received a telegram stating that I had to appear for an interview at

Telco's Pune facility at the company's expense. I was taken aback by the

telegram. My hostel mate told me I should use the opportunity to go to

Pune free of cost and buy them the famous Pune saris for cheap! I collected

Rs 30 each from everyone who wanted a sari. When I look back, I feel like

laughing at the reasons for my going, but back then they seemed good

enough to make the trip.

 
It was my first visit to Pune and I immediately fell in love with the
city.

 
To this day it remains dear to me. I feel as much at home in Pune as I

do
in Hubli, my hometown. The place changed my life in so many ways. As
directed, I went to Telco's Pimpri office for the interview.


 
There were six people on the panel and I realised then that this was

serious business.


 
"This is the girl who wrote to JRD," 
I heard somebody whisper as soon as
I entered the room. By then I knew for sure that I would not get the job.

The realisation abolished all fear from my mind, so I was rather cool while

The interview was being conducted.


 
Even before the interview started, I reckoned the panel was biased, so I

told them, rather impolitely, "I hope this is only a technical
interview."

 
They were taken aback by my rudeness, and even today I am ashamed about

my  attitude. The panel asked me technical questions and I answered all of

them.

 
Then an elderly gentleman with an affectionate voice told me, "Do you

Know why we said lady candidates need not apply? The reason is that we have

never employed any ladies on the shop floor. This is not a co-ed

college;  this is a factory. When it comes to academics, you are a first ranker

throughout. We appreciate that, but people like you should work in

research  laboratories."

 
 I was a young girl from small-town Hubli. My world had been a limited

place.

 
 I did not know the ways of large corporate houses and their

difficulties, so I answered, "But you must start somewhere, otherwise no
woman will ever be able to work in your factories."


 
Finally, after a long interview, I was told I had been successful. So

This was what the future had in store for me. Never had I thought I would

Take up a job in Pune. I met a shy young man from Karnataka there, we became

good friends and we got married.


 
It was only after joining Telco that I realized who JRD was: the

Uncrowned king of Indian industry. Now I was scared, but I did not get to meet
him till I was transferred to Bombay .. One day I had to show some reports to

Mr Moolgaokar, our chairman, who we all knew as SM. I was in his office on

The first floor of Bombay House (the Tata headquarters) when, suddenly JRD

walked in. That was the first time I saw "appro JRD". Appro means "our"

in Gujarati. This was the affectionate term by which people at Bombay House

called him.


 
I was feeling very nervous, remembering my postcard episode. SM

Introduced me nicely, "Jeh (that's what his close associates called him), this

Young woman is an engineer and that too a postgraduate.


 
She is the first woman to work on the Telco shop floor." JRD looked at

me . I was praying he would not ask me any questions about my interview (or

the postcard that preceded it).


 
Thankfully, he didn't. Instead, he remarked. "It is nice that girls are

getting into engineering in our country. By the way, what is your name?"


 
"When I joined Telco I was Sudha Kulkarni, Sir," I replied. "Now I am

Sudha Murthy." He smiled and kindly smile and started a discussion with SM. As
for me, I almost ran out of the room.


 
After that I used to see JRD on and off. He was the Tata Group chairman

And I was merely an engineer. There was nothing that we had in common. I was

In awe of him.


 
One day I was waiting for Murthy, my husband, to pick me up after office

hours. To my surprise I saw JRD standing next to me. I did not know how

to react. Yet again I started worrying about that postcard. Looking back, I

realise JRD had forgotten about it. It must have been a small incident

for him, but not so for me.


 
"Young lady, why are you here?" he asked. "Office time is over." I said,

"Sir, I'm waiting for my husband to come and pick me up." JRD said, "It

Is getting dark and there's no one in the corridor.


 
I'll wait with you till your husband comes."


 
I was quite used to waiting for Murthy, but having JRD waiting alongside

made me extremely uncomfortable.


 
I was nervous. Out of the corner of my eye I looked at him. He wore a

simple white pant and shirt. He was old, yet his face was glowing. There

wasn't any air of superiority about him. I was thinking, "Look at this

person. He is a chairman, a well-respected man in our country and he is

waiting for the sake of an ordinary employee."


 
Then I saw Murthy and I rushed out. JRD called and said, "Young lady,

Tell your husband never to make his wife wait again." In 1982 I had to resign

from my job at Telco. I was reluctant to go, but I really did not have a

choice. I was coming down the steps of Bombay House after wrapping up my

final settlement when I saw JRD coming up. He was absorbed in thought. I

wanted to say goodbye to him, so I stopped. He saw me and paused.


 
Gently, he said, "So what are you doing, Mrs Kulkarni?" (That was the

Way he always addressed me.) "Sir, I am leaving Telco."


 
"Where are you going?" he asked. "Pune, Sir. My husband is starting a

company called Infosys and I'm shifting to Pune."


 
"Oh! And what will you do when you are successful."


 
"Sir, I don't know whether we will be successful." "Never start with

diffidence," he advised me. "Always start with confidence. When you are

successful you must give back to society. Society gives us so much; we

must reciprocate. I wish you all the best."


 
Then JRD continued walking up the stairs. I stood there for what seemed

like a millennium. That was the last time I saw him alive. Many years

later I met Ratan Tata in the same Bombay House, occupying the chair JRD
once did. I told him of my many sweet memories of working with Telco. Later,

he wrote to me, "It was nice hearing about Jeh from you. The sad part is

that he's not alive to see you today."


 
I consider JRD a great man because, despite being an extremely busy

person, he valued one postcard written by a young girl seeking justice. He must

have received thousands of letters everyday. He could have thrown mine

away, but he didn't do that. He respected the intentions of that unknown

girl, who had neither influence nor money, and gave her an opportunity

in his company. He did not merely give her a job; he changed her life and

mindset forever.


 
Close to 50 per cent of the students in today's engineering colleges are

girls. And there are women on the shop floor in many industry segments.

I see these changes and I think of JRD. If at all time stops and asks me

What I want from life, I would say I wish JRD were alive today to see how the

company we started has grown. He would have enjoyed it wholeheartedly.


 
My love and respect for the House of Tata remains undiminished by the

passage of time. I always looked up to JRD. I saw him as a role model

for his simplicity, his generosity, his kindness and the care he took of his

employees. Those blue eyes always reminded me of the sky; they had the

same vastness and magnificence.


 
(Sudha Murthy is a widely published writer and chairperson of the

Infosys Foundation involved in a number of social development initiatives.

Infosys chairman Narayana Murthy is her husband.)

 

Sunday 2 August 2009

Parents & Devotion



A conversation....this was narrated by an IAF pilot to IIT students on
special seminar for HUMAN RELATION.

*********
My parents left for our native place on Thursday and we went to the airport to see them off. In fact, my father had never traveled by air before, so I just took this opportunity to make him experience the same.
In spite of being asked to book tickets by train, I got them tickets on Jet Airways.

The moment I handed over the tickets to him, he was surprised to see that I had booked them by air. The excitement was very apparent on his face, waiting for the time of travel. Just like a school boy, he was preparing himself on that day and we all went to the airport, right from using the trolley for his luggage, the baggage check-in and asking for
window seat and waiting restlessly for the security check-in to happen. He was thoroughly enjoying himself and I, too, was overcome with joy watching him experience all these things.

As they were about to go in for the security check-in, he walked up to me with tears in his eyes and thanked me. He became very emotional and it was not as if I had done something great but the fact that this meant a great deal to him.

When he said thanks, I told him there was no need to thank me. But later, thinking about the entire incident, I looked back at my life. As a child how many dreams our parents have made come true. Without understanding the financial situation, we ask for cricket bats, dresses, toys, outings, etc. Irrespective of their affordability, they have catered to all our needs. Did we ever think about the sacrifices they had to make to accommodate many of our wishes? Did we ever say thanks for all that they have done for us?

Same way, today when it comes to our children, we always think that we should put them in a good school. Regardless of the amount of donation, we will ensure that we will have to give the child the best, theme parks, toys, etc. But we tend to forget that our parents have sacrificed a lot for our sake to see us happy, so it is our responsibility to ensure that their dreams are realized and what they failed to see when they were young, it is our responsibility to ensure that they experience all those and their life is complete.


Many times, when my parents had asked me some questions, I have actually answered back without patience. When my daughter asks me something, I have been very polite in answering. Now I realize how they would have felt at those moments. Let us realize that old age is a second childhood and just as we take care of our children, the same attention and same care need to be given to our parents and elders.

Rather than my dad saying thank you to me, I would want to say sorry for making him wait so long for this small dream. I do realize how much he has sacrificed for my sake and I will do my best to give the best possible attention to all their wishes.


Just because they are old does not mean that they will have to give up everything and keep sacrificing for their grandchildren also. They have wishes, too.


****************

Take good care of your parents
Ayan